Fractal has developed Patterns of Strategy as an effective, simple to use, yet extremely powerful approach to strategy development. It looks at the relationships between the organisations acting in your strategic arena since changes by one actor will have an impact on the others. In this radical approach, we develop strategy as a series of manoeuvres between all the players, from competitors to partners, from the regulator to the marketplace itself .
It provides a framework and new vocabulary to understand the underlying forces driving your strategic relationships, so that you can tap into them and use them to your advantage to achieve the strategic fit you want. This approach also has a number of patterns for both competition and collaboration, where each pattern is a sequence of manoeuvres which combine to make a strategy: the Patterns of Strategy.