Visualising External Opportunities and Threats
This IT and transformation group within a large pharmaceutical organisation had a range of short- and long-term external drivers, such as virtualisation, changes to sourcing, software as a service, geographic shifts in the core business. It was difficult to interpret the timing and potential impact of these disparate themes. Our consultant supported the group to capture these threats, opportunities and trends by visualising them on a ‘radar’ plot, together with a supplementary commentary and recommendations. This changed a disparate and tacit knowledge base into a comprehensive decision support information for senior managers.